Considering we live in the 21st century that is essentially being dubbed as a digital era, it’s not surprising that videos have become a great platform to market products/services of small businesses. And it has only increased with the advent of smartphones and social media boom. It is difficult to ignore video as a platform. It is one of the most engaging types of content available today not to mention budget-friendly.
Thanks to the advent of smartphones and social media boom, videos have slowly become the go-to medium for marketers. Video marketing has turned into one of the most efficient ways of communication with your B2B customers.
The power of videos lies in the fact that has the potential to grab and retain the attention of prospective buyers by taking them in a visual or interactive story. Our brains enjoy the concept of storytelling and strong narratives have the ability to engage us deeply and can make us re-live them in your imagination.
corporate video production in mumbaiIn recent years corporate videos have been at the core of business promotion for most of the small and medium sized companies. The reason being, corporate videos act as a catalyst in the way of brand promotion. Gone are the days when businesses used brochures and other advertising ways as a mean to promote their brand. Today, with technology advancing by miles the taste of the end consumer has also changed. With 4G technology entering the telecom space and the data getting cheaper, more people are inclined towards watching videos. This inclination has propelled many businesses to make more corporate videos for brand promotion in Mumbai thus enhancing their corporate video production.
As per the results of a study, 70% of the marketers confirm that video converts better as compared to any other forms of media. YouTube is the second biggest search engine out there that has the potential of getting its content shared with billions across the globe. Simply put, using video as a marketing campaign has been effective in reaching a wider audience. This is also significantly enhanced with the advent of smartphones so videos can be viewed from anywhere and anyplace.
But it is also vital to consistently improve as well innovate the content strategy in videos so as to consistently hold the attention of the audience.
Half of 2017 has passed and we are into the second half; still the digital world is buzzed with video marketing that has shaped up in the year and would go forward setting trends in the rest of the year. If you’ve been following the trends in digital marketing, then you would have known by now how video marketing has been perceived and is shaping the marketing world more than ever this year. Also, the year 2016 has made everyone realize that video marketing is no longer an option for marketers but a significant part of the business strategy to taste success.